One of the new managers is Roxana Baias, 36, who started to work for Romtelecom as marketing director in July. She reports to Ovidiu Ghiman, chief strategy and commercial residential officer.
Roxana Baias has a 14-year experience in brand management, marketing and sales, 12 of which spent at Procter & Gamble, where she held several management positions. She will be in charge of marketing communication, product management, retention and customer intelligence.
Roxana Baias was recruited because Peter Terpak, director for product management, TV & portal business at Romtelecom, is due to leave the company in October to take a position in his native country at Slovak Telecom. Slovak Telecom is part of the same international group as Romtelecom (Deutsche Telekom). His current position will no longer be used and instead those who reported to him will report to Roxana Baias. These people include Alina Petri (advertising & e-business division director), Ciprian State (product management & development general manager) and Radu Tudorache (director of proposition, segment and campaign management).
Romtelecom also hired a Vodafone executive, Anamaria Rotar, who left her position of director of sales, Vodafone stores with the mobile telephony provider for a position where she is in charge of regional retail sales of the landline, Internet and TV company.
She has more than 17 years of working experience in business development, sales channels and general management in companies such as HVB Bank, UniCredit Tiriac and Kiwi Finance before getting a position at Vodafone.
(English version by Loredana Fratila-Cristescu)