The Romanian brand beat international brands like Cappy, Tymbark and Prigat to the top spot, as well as private labels of the major retail chains.
“Giusto Natura is available in 65% of the stores in the country,” said the representatives of Romaqua Group, which posted 561 million lei (EUR127 million) revenue last year.
Second best-selling still drink was Cappy Pulpy, a product launched two years ago, which is made in Pitesti by Coca-Cola HBC Romania, the leader of the local soft drinks market with RON1.8 billion revenue.
“Cappy Pulpy is one of the most important moves of the Coca-Cola system in Romania (…) In terms of value, we have a market share that puts Cappy Pulpy on the first place in its category,” said Natalia Stroe, marketing and business development manager with Coca-Cola HBC Romania. She did not say how high the market share was.
Third in the ranking is Prigat, of Coca-Cola’s main rival, PepsiCo. Prigat practically created the still drinks market in Romania in 1993, at a time when sodas accounted for more than 90% of consumption.
The next two brands in the top five are Tymbark and a private label product (of a grocery retailer).
The still drinks market amounted to RON403 million last year, higher than in 2013. Still drinks consumption stood at 120 million liters, which means each Romanian bought 6 liters of Giusto, Prigat, Cappy, Tymbark or Granini on average.
“The still drinks market increased last year compared with 2013 and the upward trend will continue this year, if we look at the performance of the market in the first half,” says Simona Stoica, statistician with Vektor Marktforschung. (EUR1=RON4.4222)
(English version by Loredana Fratila-Cristescu)