Users will not only have smartphones, but also other smart devices, such as watches and cameras, said speakers in the second day of the ZF Digital ’13 conference.
“I think it is obvious that the way in which users consume content today is changing a great deal,” says Robert Redeleanu, Chief Marketing Officer of UPC Romania. The boom of new mobile devices – smartphones and tablets, which attract increasingly more consumers, has led to a change in the way users consume content.
“Each of us watch TV on tablets and at the same time are using the TV to watch online content. The computer is no longer the only place where you can see online content,” says Dan Bulucea, Country Manager of Google Romania.
Over 30% of content is video streaming, according to Julien Ducarroz, Chief Commercial Officer of Orange Romania and 4G consumption is three times as high as on 3G.
“When you give the user higher speed, they consume more,” Ducarroz explains.
The Romanian smartphone market continued to see major growth this year, with sales of smartphones exceeding those of feature phones. And growth will continue in 2014, estimates Sorin Manea, Head of Telecom Division of Samsung Electronics Romania.
“There will definitely also be growth next year and the smartphone will undoubtedly be the main player on the market. It is clear that the need exists and that increasingly more devices are smart – phones, cameras,” Manea says.
(English version by Daniela Stoican)