The survey, conducted by Polish market research company Gemius, found that 40% of online shoppers plan to spend more shopping online, while just one in five shoppers plan to spend less in the next year.
The average amount spent shopping online is RON470, while the average annual spending of a user amount to RON2,260. The largest sums are assigned to travel – RON1,230, followed by electronics – RON990, smartphones and gadgets – RON810, clothing – RON280 and cosmetics – RON230.
While interest in clothing and accessories is seen decreasing among internet users who have shopped online previously, they are among the top products sought by users who have not shopped online previously, followed by electronics, the survey noted.
Respondents said the categories of products they most often buy online are clothes and accessories (58%), household appliances (47%), books, films and music (44%), gadgets, smartphones and tablets (42%).
According to the survey, the popularity of clothes and accessories will decline by 18 percentage points in the future, computers and hardware by 11 points and films, books and music by 7 points.
The least sought categories when shopping online are food (11%), video games (10%) and collectors’ items (5%).
By total mentions, Romanians’ favorite online shopping sites are eMag.ro, followed by OLX.ro and Tocmai.ro. The top ten is completed, in order, by cel.ro, okazii.ro, altex.ro, bonprix.ro, domo.ro, elefant.ro and miniprix.ro.
More than two thirds of internet users in Romania have shopped online and 21% of those who have never shopped online plan to do so on the future.
The survey polled 1,200 users.