Even though fast-food sales were lower, as well, the decline was slower than the overall market’s, ZF has found from the results of the largest companies in this business.
The battle on the fast-food market is fought between international giants like McDonald’s and KFC and local concepts like Spartan, Mesopotamia, and shawarma places.
The Romanian consumers’ appetite for fast food is confirmed by the arrival or return of some big international names in the last few years, like Taco Bell and Burger King. However, some big names are yet to arrive – Wendy’s, Chipotle and Five Guys.
“Many international brands are not present on the market. Romania is a country that has embraced Western brands, is to open to try new things. Us bringing Taco Bell, which is doing very well, is proof of that,” says Calin Ionescu, CEO of Sphera Franchise Group.
(English version by Loredana Fratila-Cristescu)