The average spending per capita put Romania at the bottom of the European ranking.
Romania’s sporting goods market, which includes both sales of bicycles and other equipment and those of footwear and sports clothing, stands at about EUR850 million, according to the latest statistical data quoted by sporting goods manufacturer and retailer Intersport.
Romanian consumers’ average spending per year is EUR42, the lowest of all the markets analyzed by ZF. The European average is EUR107.6 and the region’s average is about EUR50, kept low by Romania and especially by the former Yugoslav countries, according to Intersport data. Those economies are even less developed than Romania’s, and the average wage is below Romania’s about EUR400 per month.
The average spending per capita in every country is influenced by the development of that particular economy and the purchasing power. Consumers in the West have more money for such products because they only spend a small portion of their income on staple products, while consumers in Romania spend one third of their income on food and beverages.
The top five sporting goods companies in Romania are Decathlon, Hervis, Intersport, FF Group (Nike) and Adidas (Adidas and Reebok), which saw their sales up more than 20% to almost 1 billion lei (more than EUR200 million) last year.
(English version by Loredana Fratila-Cristescu)