According to the Mediascope Europe survey, there are 7.2 million Internet users in Romania, which has an adult population of 18.7 million people. Thus, 39% of Romanians are online, below a EU average of 65%.
Although Romanians spend about 21.6 hours per week watching TV and 15.6 hours listening to the radio, the Internet is gaining ground, IAB Romania said in a press release.
According to the survey, some 95% of Romanian Internet users search the Internet before buying products, while 87% said they buy online. However, online retail represents only 11% of retail sales.
About 44% of all Internet users said the Internet helps them choose better products and services, reads the survey.
In Romania, the survey polled 2,000 people.