“There are a few hundred Romanians willing to pay at least EUR3 for online content,” telecom operator Romtelecom representative Ovidiu Ghiman said Tuesday at the conference ZF Digital 12.
Romtelecom has bought video-on-demand service provider Muvix.ro, which was launched in December 2009 by MediaPro Interactive, the former online division of Mediafax Group.
Mediafax Group CEO Orlando Nicoara, who was also present at the conference, did not disclose the value of the deal.
“The video-on-demand market is the business of the future and ignoring this segment leads to exclusion,” said Costi Mocanu, head of Voyo (a pan-regional video-on-demand service) and vice-president of media group Central European Media Enterprises (CME).
Voyo is present in six countries and will enter the Republic of Moldova next year, said Mocanu. Voyo currently has 78,000 subscribers, he added.