“We have on million Voyo accounts but not all users pay. People aren’t used to paying for content,” said Mocanu.
One advantage for the local online video industry would be the entry of large players, Mocanu added. “We’d like to see more large players on this segment, like Amazon, because then there would be more operators charging for subscriptions,” he said.
Local content sells much better than foreign content and 80% of Voyo’s consumers watch this type of content.
“I’d rather produce an original series here in Romania, which would bring infinitely more satisfaction, than air a U.S. TV show the day after it premieres. Consumption is 80% generated by local content,” said Mocanu.