Following this decision, Verla will consolidate its business on its own and the two companies will continue working together as partners.
“At the end of October, due to differences in our visions regarding strategy and staff policies, we have decided not to go through with the transaction. We will consolidate our business and expand our product range. Verla remains a family business and the experience of this negotiation is very important for the future,” said Verla’s majority shareholder Viorel Verzea.
The French group had agreed to buy the local company in July, for EUR2.6 million.
Founded 24 years ago in Cluj Napoca by Viorel Verzea, Verla distributes materials and equipment for the advertising industry, currently operating two warehouses, in Cluj and Bucharest.
Antalis is the main player in the business to business (B2B) distribution of paper and packaging solutions and the second leading distributor of advertising materials in Europe.
Romania’s antitrust body cleared the deal in September.