“From our estimates, 300,000-350,000 units were sold in the first six months, up 80% from last year,” Dragos Vasile, the chief executive officer of US company Vonino in Romania, told ZF.
Vonino delivered almost 60,000 tablets on the Romanian market in the first half of this year, with the total value of all the products sold by the company topping 25 million lei (around EUR5.6 million). The US company gained market share in Romania, from around 10% in early 2014 to 16-17% in late June.
“Vonino targets the leading position this year, with a market share of between 17% and 20%,” underscored Vasile.
Mihai Constantinescu, a sales and marketing manager with Televoice group that provides various Evolio-branded electronics, also maintained the tablet market went beyond 300,000 units in the first half of this year.
“According to our estimates, approximately 300,000-320,000 tablets were sold in the first half of this year, with their total value revolving around EUR35-40 million,” he said.
Evolio, one of the largest domestic tablet producers, beside Allview and E-Boda, sold around EUR3 million worth of tablets in the first half of this year, with the company holding a market share of around 15%. In 2013, Televoice Group generated revenue of EUR4.2 million, up 38% on the year, while net profit rose by 83%, to EUR186,000.
Domestic tablet producers hold more than half of the market as the products they sell have more affordable prices compared to those of foreign players. Contacted by ZF, Allview and E-Boda representatives did not answer the request for information by edition close.
South-Korean-held Samsung leads the Romanian tablet market by value and the company targets a 30% share of the Romanian market this year.
Approximately 550,000-600,000 tablets were sold in Romania last year, three times more than in 2012 and an increase of around 50% is expected for this year against 2014, according to Samsung Romania representatives.
Vonino and Evolio officials also expect similar growth.
(English version by Catalina Apostoiu)