The country was chosen due to the size of its market, of high Internet penetration and the high growth potential of this industry.
„We expect Poland to be the test to confirm our project is internationally validated, thus proving we can be successful outside Romania as well,” said Ionut Farcas, Global Expansion Director at Telerenta.
Expansion to Poland envisages EUR1.5 million investments by end-2024 and involved a preparation process of around six months ahead of launch.
The company’s representatives expect 30% better results in Poland compared with Romania, which will aid the international validation of the project and preparing expansion to other EU countries, such as Spain, in the near future.
For the Polish market, the company wants to bring innovative solutions for clients, including products that are not available in Romania so far, such as smartwatches.
The company’s strategy for Poland will include a mixed approach, B2C and B2B, from the very beginning.
(English version by Catalina Apostoiu)