“We’ve closed the investment round after 2 months, and we raised EUR500,000, having reconfirmed on the one had the potential of Footprints platform on a global Retail Media market expected to reach $50 billion revenues at end-2022, and on the other hand of the retail industry, which, through digitalization, will undergo radical change in the coming period. The investment provides the premises of faster product development and allows for the acceleration of the platform’s presence on more markets,” says Dan Marc, founder and CEO of Footprints For Retail.
The funding round was supported by 8 private Romanian investors. It was organized and run by Robin Good, a business acceleration and development company dedicated to tech startups in Romania.
The funding will allow the company to enter new markets, with its objective envisaging expansion in the United Arab Emirates and EU. At present, Footprints solution is used by retailers of Romania, EAU, Serbia and Bulgaria.
Footprints For Retail is the only Romanian company included in Microsoft Pegasus program.
(English version by Catalina Apostoiu)