“Expansion on the German market was prompted by the desire to show the world outside Romania one can eat healthy food. The restaurant is opened by Salad Box in partnership with a Romanian living in Germany and has the same meals one can find in any Salad Box restaurant of Romania,” Dan Isai, chief executive officer and a stakeholder in SaladBox, told ZF.
The brand has been developed both by its owners through several companies, and in a franchise system.
Germany is not the only country the brand has reached. In December, SaladBox also opened its first restaurant of Budapest, Hungary. “Other markets we are eyeing are Spain and Italy,” said Dan Isai.
Overall, the chain has reached 26 units in Romania, in 18 cities, including Cluj, Bucharest and Brasov.
“Currently, there are 28 restaurants, with the latter two already under construction on Romanian territory,” said the entrepreneur.
Dan Isai in November told ZF Live he planned to reach 50 units in Romania and expand internationally. Moreover, he hoped the chain would reach EUR15 million in revenue this year.
(English version by Catalina Apostoiu)