This is the second city the chain chose in the US, after having opened a restaurant in Miami last month.
“We have recently signed for a second location in the US, in Manhattan, TriBeCa, an area with a lot of potential I have high expectations of,” said Dan Isai, CEO of Salad Box.
“The first was Miami. It is a big step ahead for the brand for us to be present in New York. Competition is fierce, investments are quite high but on the other hand it allows us to develop at a different level than in Romania or any other European country.”
Salad Box has 50 restaurants in Romania and in 2016 opened restaurants in Hungary and Algeria. It entered the US and UK market this year.
The company also signed contracts to enter several markets in 2017, with Salad Box restaurants either signed for, under construction or close to inauguration in Italy, Spain, France, Bulgaria, Netherlands and Ireland.
(English version by Loredana Fratila-Cristescu)