Retailers in Romania plan to woo into their stores as many shoppers as possible and expect this year’s Black Friday deals to break all records again.
Romania’s largest online IT&C retailer eMag expects around 700,000 visitors on its website in just the first hours of Friday and up to 2 million visitors throughout the entire day. In order to cope with the avalanche of traffic on its website, eMag has invested over EUR200,000 in its IT infrastructure in the past months and it has altered the procedure used to place orders for the products included in its Black Friday promotions.
Retailer Euro GSM expects a 50% rise in sales during the upcoming Black Friday sales campaign. The company said it would offer up to 50% discounts for various mobile telephony accessories and devices.
In its turn, electronics retailer Flanco Wednesday said it expects sales of 45 million lei (around EUR10 million) during its Black Friday campaign. Flanco sold 60,000 products worth over RON30 million during last year’s campaign.
Domo Retail said its Black Friday sales campaign will be unfolded both online and in stores countrywide. Retailer Koyos said it will be selling products at discounts of up to 80% and this year it will introduce two new categories of products: large home appliances and bathware.
A survey by Daedalus Millward Brown revealed that around 4.1 million Romanians know about the Black Friday deals and are eagerly awaiting retailers’ offers. The survey showed that 59.3% of respondents, or 2.43 million people, are interested in buying all kinds of products.
Romanian electronics and home appliances retailers sold more than EUR15 million worth of TV sets, cameras and laptops on Romania’s first Black Friday campaign in November 2011.
Black Friday is the first day of the Christmas shopping season in the US. The idea behind the term “Black Friday” is that this is the day in which retail stores have enough sales to put them “in the black” – an accounting expression that alludes to the practice of recording losses in red and profits in black.