Growth is supported, even though at a smaller extent, by the opening of the company’s third store, in Ploiesti, the second one in the city.
La Cocos is active on the hypermarket format and known for the low-price policy. This has also been the company’s main “weapon” in the battle with its rivals.
While some say hypermarkets’ times are over, La Cocos results confute this theory.
(English version by Catalina Apostoiu)