“Online retail is growing in Bulgaria and we decided to invest in developing new services and consolidating our market position,” said Andrei Popescu, Country Manager eMAG Bulgaria.
The retailer plans to open three more showrooms in the first half of 2021.
The eMAG showroom in Sofia is located in Serdika Center, one of the largest shopping centers in the Bulgarian capital. The company entered Bulgaria in 2012 and currently has 200 employees locally.
eMAG has 15 showrooms in Romania and three abroad.
Dante International, the company that operates eMAG, returned to profit in 2019 after six years of loss. It had a turnover of RON4.59 billion, up 8% compared with 2018, and a net profit of RON49.5 million compared with a net loss of RON44.7 million in 2018.
In 2019, Dante International SA operated eMAG Romania, Fashion Days Romania, Bulgaria and Hungary, inter-company sales for eMAG Bulgaria and partly for eMAG Hungary.
Dante International is owned by Naspers and eMAG founder Iulian Stanciu.