“In Romania, the tablet market is still undersized, there is room for everybody, including the premium range,” said Radulescu, adding he expects premium tablet sales will reach 60-70,000 units this year, from an estimated total of 120,000 tablets.
Sony launched its new Xperia S tablet, with princes ranging between RON1,900 and RON2,400, and the company targets a 20% market share on the premium tablet market in the third quarter of the year. Its main competitors are Asus, Samsung, and Apple.
“We plan to sell 3,000 Xperia S tablets,” said Radulescu.