“We want to cover the national market to make sure there is domestic supply that meets the needs of consumers and not import bread as we are doing now. As a Romanian I don’t feel comfortable seeing how much is imported in our business. We are thinking of covering the Romanian market as much as possible for now,” Nicolae Chiorean, Panemar owner, told ZF.
Panemar’s plant production capacity is 25 tons of bread and 5.5 tons of pastry products per day.
There are 40 Panemar stores at the moment, and 98% of the production goes to them, while the rest goes to private and public kindergartens.
Romania is the fifth largest wheat producer in the EU and imported bread and pastry products worth EUR297 million in 2017, 13% more than in 2016, according to the National Statistics institute. Exports of such products stood at EUR131 million in 2017, up 14% on the previous year, according to ZF’s calculations based on the National Statistics Institute data. (EUR1=RON4.6611)
(English version by Loredana Fratila-Cristescu)