“Our business in the Republic of Moldova started a few months ago when we exported EUR100,000 worth of ovens there. We are aiming for EUR350,000 revenue by yearend, as we have already signed a deal with Linella, the main supermarket chain in this country,” says Daniel Mocanu, managing director and majority shareholder of DAAS.
Mocanu established DAAS in 1993, one year after getting an engineering degree and says he plans to enter other neighboring markets next year, such as Hungary, Bulgaria and Ukraine. He says it is too soon to provide sales estimates, because his plans are yet to materialize.
DAAS budgeted EUR30 million revenue for 2013, up 20% on 2012. The increase should be generated by both the domestic and international operations.
The company decided to expand abroad after coming of age last year when its revenue reached EUR20.8 million. It expects 2012 to be its best year ever and as such end with growth of 20%.
The retail segment will contribute most to the sales growth, followed by the hotel, restaurant and catering company segment. As Daniel Mocanu has previously said, the former should generate EUR17 million revenue, while the latter should generate about EUR8 million.
DAAS is to add about 100 stores on the list of those it sells equipment to, among which 7 or 8 hypermarkets and more than 85 supermarkets. DAAS’ retail clients include Mega Image, Auchan, Cora, Billa, Carrefour, Kaufland, Lidl, Metro Cash&Carry and Penny Market.
DAAS supplies refrigerating systems, shelves and storage systems and Hot Corner (pastry) equipment to retailers. It also provides consultancy for such products. Its clients in the hotel, restaurant and catering business get professional kitchens and bars, the whole range of bar equipment and dry cleaning equipment, among others.
(English version by Loredana Fratila-Cristescu)