“Milk consumption reached 60 liters per capita last year, which is a fraction of the consumption in Western countries. It did not go down because milk was not longer among Romanians’ favorite foods, but because of the household budget priority list,” he explained.
The official milk market (which does not include sales in markets or the milk consumption in the households that produced it) dropped from EUR2 billion to EUR0.8 billion last year.
“The market is down across all product categories. I can say that the cheaper products sell (…) However, more and more people are choosing ‘made in Romania’ and this is a good thing,” Cojocaru added.
APRIL has 44 members, 39 of which process 70% of the raw milk in Romania. The association members include Danone, Albalact, FrieslandCampina and Covalact.
(English version by Loredana Fratila-Cristescu)