Television continued to be the growth engine, with a volume increase of 7% and a value of EUR212 million. Online segment grew 12% to EUR57 million, radio segment rose 5% to EUR19 million while the OOH market remained unchanged at EUR28 million. On the other hand, print media’s revenues from advertising fell 10% to EUR16 million last year.
Initiative estimates that media market will reach EUR351 million this year, following a 6% growth, while the evolution of each channel will be similar to that of 2015 –TV will increase by 6%, online – 12%, radio – 5%, OOH will remain unchanged and print media will fall 10%.