Ami Amalia business started online, having a broad client base abroad at the beginning. It then started being increasingly known locally as well, with products selling online, but also via several partner physical stores. Thus, Romania has become the main market by sales for Ami Amalia.
In this context, the first own offline space will be opened in Bucharest’s Jean Louis Calderon street this autumn. It will be located in a building Amalia Saftaoiu has acquired recently.
Total investment in the project amounts to EUR600,000, she told ZF.
In 2022, Ami Amalia posted RON3.4 million turnover. Last year, sales registered substantial growth, but the entrepreneur did not disclose any figures.
(English version by Catalina Apostoiu)