He was appointed managing director for the APAC (Asia-Pacific) region, while also retaining the position of general manager for Avon Philippines, which he has held for more than five years.

“The APAC region includes five markets, with the Philippines as the main market and Malaysia, India and Taiwan as sales markets, as well as China. The latter is considered a strategic market in terms of growth potential,” Avon APAC representatives say.

The Romanian executive has spent his entire career with cosmetics manufacturer and distributor Avon, a giant with a presence in all corners of the world, including Romania, where the group was the leader in the beauty market for a very long time until recently. He worked in Romania for almost 20 years and moved to the Philippines in 2017.

(English version by Loredana Fratila-Cristescu)