Activia is the most important brand of Danone by percentage of 2017 sales, according to the corporate website. The second and third most important brands contributing the EUR24 billion sales of the group are Aptamil and Danone.

Anca Stroe, 42, has been working for Danone since 2006, on such positions as senior brand manager, brand manager and brand executive.

(English version by Loredana Fratila-Cristescu)