The first phase of the newly created company entails an investment of about EUR100,000 and the turnover is expected to reach approximately EUR5 million in the first year of activity.
“Our goal is customizing the services for the domestic market. The assets inventory is mandatory in Romania and, usually, it is done at the end of the financial year. This process is too low-tech locally, with manual counting and pen labeling being the most common methods”, said Eugen Saulea.
Eugen Saulea is the owner of ESSA Group, the largest player on the Romanian trade marketing and sales services market, a business that reached EUR16.5 million in 2021.
“In order to expand in a country like Romania, we needed a strong partner, with extended experience in serving large retailers, and Eugen is ideal for us. The Romanian market seems to be extremely dynamic and full of life, with a huge potential for growth. In the Czech Republic, the outsourcing of digital inventory services is already an established field and we, through DANTEM, cover most of the market. We are looking forward to reproducing this business model in Romania as well”, said Petr Adámek, co-founder of DANTEM, a business that reached EUR9.5 million in 2020 and operates on the digital inventory segment, with subsidiaries in several European countries.
Eugen Saulea and Petr Adámek will be equal shareholders In DANTEM’s Romanian unit. The former will bring the human resources and logistics already existing in Romania, through the ESSA Group, and the latter will contribute with the existing equipment in the Czech Republic and the know-how gained over the years.
Eugen Saulea has decided to develop the inventory technology on the Romanian market because the inventory process is a complex one, consuming a lot of energy and generating errors when it is not properly organized and coordinated. Currently, there is a big gap between the classic inventory implemented in Romania and the one implemented in the Czech Republic.
DANTEM’s business plan envisages, among others, investments of half a million euros in 2022 for the development of these European subsidiaries, but also in new technologies and IT equipment.