In 2011, the local digital market totaled between EUR52 and EUR55 million, up 30% compared with 2010, according to the second edition Digital FactBook survey.
The forecasted value includes media investments in digital and mobile marketing as well as the fees and duties paid to online communication agencies.
“The keywords for year 2012 are: video, mobile, social media and e-commerce,” according to Alex Vișa, Managing Partner with HyperActive.
HyperActive is a full-service interactive agency providing communication and marketing digital solutions.