However, the volumes shrank by 4.4% compared with last year, which means Romanians are buying lower amounts of those products.

Most popular products are salami, meat specialties and wieners, Market Vector data show. Salami accounts for almost half of the sales, 42%, about the same as in 2018, when Market Vector supplied such data to ZF.

The main sales channel for cold cuts is modern retail, which accounts for 66% of the total sales.

In terms of volume, sales stood at 114 million kilograms of cold cuts or 6 kilograms per capita last year, according to the same source.

(English version by Loredana Fratila-Cristescu)