Retailers said they did notice a rise in consumer spending in 2015, as Romanian consumers were willing to spend more money during the holidays than before, because of the food VAT cut from 24% to 9% as of June 1, and the good performance of the economy.
December, the month when people are busy finding gifts is the best month for the retail business by far, contributing 30% of the annual sales of toys and computer and electronics retailers and 13% to 17% of the sales of fashion retailers. Grocery retailers usually make 10% to 20% of a year’s sales depending on format.
December is the best month for retailers in Romania, followed by the month of the Easter holiday.
(English version by Loredana Fratila-Cristescu)