The new Oxygen office is the result of a strategic partnership with an existing integrated agency with over a decade of experience on the Greek market and reflects the growing importance of the Romania-Greece corridor in the economic landscape of Southeast Europe.
In recent years, bilateral economic relations between Romania and Greece have strengthened steadily, with trade volumes now exceeding EUR2 billion annually (Eurostat). This upward trend illustrates how closely the two economies intersect across sectors such as energy, infrastructure, FMCG, retail or technology, further reinforcing the strategic relevance of Oxygen’s expansion into the Greek market.
“Our decision to expand with an office in Athens by acquiring a stake in a company with a proven track record on the Greek market is an investment in the growth of our agency and a reflection of the region’s development potential. The new office will serve existing clients, but will also be a hub for ambitious Romanian businesses aiming to expand abroad. Furthermore, with a strong footprint in the two countries, Oxygen’s Bucharest, Cuj-Napoca and now Athens offices will benefit from strong synergies across teams and expertise,” stated Tereza Tranakas, CEO of Oxygen.
Oxygen Athens brings a portfolio of top-tier Greek and international brands and offers fully integrated communication services with a strong know-how in technology & digital. The team’s experience in FMCG, gaming, retail, beauty, FMCG and telecommunications complements the agency’s existing capabilities and strengthens its ability to interpret regional trends with accuracy.
Oxygen’s client portfolio includes companies such as Vodafone, Anytime, BYD, PPC, Globalworth, BEKO, Avon, STRABAG, Baneasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA, Vista Bank, Selgros, Xiaomi, Antenna Group, Hesburger and La Lorraine.