Beside the monobrand units, the company also has around 100 partner stores, where it sells the clothes producer in its own factory.
“In 2022, we plan to open two stores in Bucharest and one in Iasi and Brasov, respectively. We also want to tap into the European market in the coming years,” says Adrian Staicu, one of the company’s owners.
He adds that since January 2022, the company is undergoing a visual rebranding process.
“Our business is a family-owned one, started in Braila in 1994 by my mother”. In 1996, her two sons, Adrian Staicu and his brother, got involved in the business.
The company reached turnover of around EUR3 million in 2021, with around 100 employees. By comparison, in 1998 the company had 20 employees and produced 25,000 items per annum. In 2009, the number of employees had doubled, and so had turnover, with a production of 40,000 items.
(English version by Catalina Apostoiu)