According to the 2010 cinema year book, drawn up by the National Cinema Center (CNC), Romanian cinemas saw the biggest audience in five years in 2010: 6,508,747 people went to the 68 cinemas. Total earnings were also the highest in five years: RON111,640,783.
The increased earnings owe significantly to the higher average ticket price – RON17.15 in 2010, from RON16.47 in 2009. On the other hand, the number of open cinemas has steadily gone down in the past few years, to 68 in 2010, from 74 in 2009, 75 in 2008, 72 in 2007 and 73 in 2006.
The highest earnings were reported by Cinema City Romania and Hollywood Multiplex. Cinema City Romania registered earnings of more than RON56.6 million from 3 million patrons, while Hollywood Multiplex earned RON22.3 million from 1.17 million patrons.
In 2010, the theaters operated by Movieplex Cinema earned RON15.2 million from 775,803 patrons, while Light Cinema Bucharest earned RON4.679 million from 260,922 patrons. Odeon Cineplex (Cluj) earned RON4.677 million and 305,525 patrons.
City Cinema, owned by director Tudor Giurgiu and producer Ada Solomon, earned RON4.49 million and welcomed 380,636 movie-goers in 2010.
The 33 cinemas operated by RADEF RomaniaFilm earned a total RON1,934,103 from 291,231 patrons.
CinemaPro (Bucharest) and Cinema Patria (Craiova) had the highest audience – 133,033 and 62,712, respectively – among theaters with a single screen. They are followed by Cinema Studio (Bucharest) – 51,281, Victoria (Cluj) – 42,322 and Patria (Bucharest) – 34,627. (EUR1=RON4.1207)