Itu, who currently holds the position of vice-president for operations and sales of UPC DTH, will be replacing Michael Lee who will be leaving the company.

UPC DTH has operations in Central and Eastern Europe (CEE) and provides satellite television services in Romania, Hungary, the Czech Republic and Slovakia. In Romania, the company provides services under the brand Focus Sat.

Itu started out his career at Orange Romania in 2002 and has been working in the cable industry since 2005.

In Romania, UPC has 352,100 clients for the satellite television service, being the third largest player on the market, after Telekom and RCS&RDS (Digi).