Ford expects to sell 500 units of the new B-Max this year, with a further 2,000 units next year.
Ford Romania general manager Henrik Nenzen said pre-ordered units come with a feature package worth EUR1000 to EUR2,500, depending on version. The features include air conditioning, radio and CD+MP3 players, parking sensors or heated windshields. These incentives are available to Romanian clients since the cost of transport to Romania is lower than to other countries, said Nenzen.
The B-Max will become available for test drives in July and will hit the showrooms in September.
Ford estimates it will produce 60,000 units of the new model in Craiova this year, and 105,000 units next year.