The number of online transactions registered an even bigger increase, with approximately 50,000 purchases taking place between midnight and 7.55, a 56% increase since last year. The average checkout price for the eight-hour period was calculated at RON838.
Most of the transactions, 40,000, were registered between 6.00 and 7.00, with a number of major retailers opening their online shops towards the end of the hour. 1,135 transactions alone were made during one minute at 6.56 local time, which by Friday afternoon remained the day’s busiest minute.
70% of online purchases were performed with one click, while 37% were made through a credit card with interest-free installments. Most of the purchased products were from the IT&C and fashion segments.