The company already has local partners in Italy, Luxembourg, Germany, UK, Sweden and Poland, but the Amazon platform offers access to the entire European market and the implementation of a successful project will be followed by the expansion to the United States.
„We performed some tests in the first six months and the demand on Amazon for certain products exceeds even several dozen times the power of absorption of the Romanian market. We shall list on the five European marketplaces, in Spain, France, Germany, Italy and UK, from where we can deliver products across the EU”, said Atelierele Pegas CEO Andrei Botescu.
Pegas wants to open ten new stores and its brand products to reach 400 stores and five large retail chains by the end of 2020.
Pegas vanished from the market in 1989, but was re-launched in 2012 by entrepreneur Andrei Botescu. With an initial investment of EUR70,000, Botescu had bought the brand and started the production of bicycles, keeping the old line, but also adding modern elements. Pegas had sold 500 bicycles during the first year since the re-launch and subsequently sold more than 25,000 units annually. Its turnover reached RON8 million in 2017.