The appointment of Angela Cretu, 45, to run the global operations of the group, except for Latin America, comes after the takeover of Avon by Brazil’s Natura. The new entity has Avon, Natura, The Body Shop and Aesop as its brands and will see more than $10 billion revenue, which makes it the fourth largest actor in the beauty industry. The CEO of the new entity will be Roberto Marques, the executive who steered Brazil’s Natura group through the takeover of The Body Shop (2017) and the agreement with Avon (2019).
Angela Cretu has been working for Avon for 21 years, serving as general manager in three of the six regions of the group: Eastern Europe, Turkey, Middle East and Africa and Central Europe. She was CEO of Avon Romania in 2005-2007, after having served as sales manager for three years.
(English version by Loredana Fratila-Cristescu)