“Tarom has had to revise its business model due to market conditions. There is tremendous pressure from the competition and low cost carriers. Tarom has to be competitive in a market with 38 airline companies, the fiercest competition in its history,” George Marin, Tarom’s business strategy vice-president, said at the MEDIAFAX Talks about Aviation conference.
He said the analysis Tarom is working on shows two potential business directions.
“We could either tap the low cost segment, or get on new markets. We’re looking at possibly returning to Asian markets. The United States market is a bit more complicated because competition is very high on North America,” he said, adding the analysis is due to be completed this year.