The COVID-19 pandemic has accentuated the need for preventive healthcare, which translated into an increase in the number of subscribers and in the share held by subscription-based medical services in the busi¬ne¬sses of private healthcare operators in 2020.
For private healthcare provider Regina Maria, 30% of its business came from subscription-based medical services in 2020, namely, nearly EUR71 million, per calculations by Ziarul Financiar.
Subscription-based medical services were introduced in Romania 25 years ago and, over the past years, they have become one of the most sought-after employment benefits.