Giant LVHM, owner of Louis Vuitton and another over 70 brands, also has two own production units locally. The landscape is completed by a Maramures plant of the group that owns Gucci and another one Swiss-held Akris has in Vrancea.
Romania has been knowns as a production destination for all the world’s major brands. However, the lohn system has been preferred.
As regards direct production, many brands have closed their own plants on the mass-market segment as Romania has become too expensive.
At the opposite end, luxury brands are still opening new production units here, with the local market still much cheaper than the West.
(English version by Catalina Apostoiu)