Thus, a Romanian drinks 18 litres of soft beverages on average monthly, according with ZF calculations.
The five times stronger decline by value against volume indicated consumers shifted to cheaper products in 2020, a year marked by the health crisis.
The market decrease is also visible on each of the large segments, carbonated and non-carbonated soft drinks, and the decline comes after a growth period.
At the same time, interestingly the carbonated soft drinks market posted faster growth than the non-carbonated soft drinks market in 2020.
The carbonated soft drinks market is still clearly dominated by giants such as Coca-Cola and Pepsi, while on the non-carbonated soft drinks market the fight at the top is tighter.
(English version by Catalina Apostoiu)