“The top segment shrank in the first part the year, we’re talking smartphones of more than EUR1,000, which did not perform as expected, after last year’s very good performance. On the contrary, the trend is now reversed, but the EUR800 to EUR1,000 segment is showing improvement. In other words, consumers have shifted attention from the over EUR1,000 to the below EUR1,000 price segment,” Tiberiu Dobre, head of the IM division of Samsung Romania and Bulgaria, told ZF.
The smartphone market saw a 2.5% decline in value in the first five months of the year.
“We had forecast 7% to 10% growth in value for the smartphone market this year but unfortunately the first four months showed a contraction. We had 2.5% decline in value of the market in January-May 2019 compared with the same time last year.”
(English version by Loredana Fratila-Cristescu)