The retail brand the company uses is Aramis Feeling. Aramis has also expanded into online sales.
“Aramis Feeling is part of Aramis Group. The products are wholly manufactured in the upholstery and mattress plants of Aramis Group,” the corporate website reads.
Aramis is one of the most dynamic and also one of the lowest-profile local furniture manufacturers, which saw sales go up from EUR37 million in 2007 to EUR124 million last year. Its owners are two local entrepreneurs, Iacob Vladimir (60%) and Marius Selescu (40%), who established the business in 1994.
Aramis gets most of its sales from exports (over 90%) and market data show it to be IKEA’s largest local supplier. Aramis officials neither confirmed, nor denied the information.
The top companies on the EUR600 million to EUR700 million furniture retail market are IKEA and Mobexpert, with a number of manufacturers having added retail operations, as well, in the last few years.
(English version by Loredana Fratila-Cristescu)