Romania is thus starting to shape up as a production hub, following the example of Poland, Europe’s leader in the field, with around 25-30 plants. By comparison, Romania has eight major players with 11 plants.
The most recent project is the fridge plant of China’s Haier, in Prahova county. This is the group’s first plant in the EU, with investments topping EUR70 million.
Arctic and Karcher are other players that have bet on production units in recent years. Italy’s De’Longhi has recently acquired a plant and other companies such as Electrolux have invested to expand already existent facilities.
(English version by Catalina Apostoiu)