Mechrom Industry is the most important local producer of bicycles and bicycle parts by 2013 revenue, according to Trade Registry data.
Italy’s Campagnolo, a producer of luxury parts for bicycles and the only shareholder of Mechrom Industry, in 2013 became the most important player in local production of bicycles, bicycle parts and accessories, on a market clearly dominated by French Decathlon and Eurosport DHS.
The three have revenue of RON170-200 million each, while the next two players have 8 and 67 times smaller revenue.
“This year, we started expanding our range of own suppliers, so that Mechrom acquires around 10% of needed raw materials from Romania and we believe the weight may go to over 50% in the next three years,” says Luca Rabbia, general manager of Mechrom Industry.
The company, entirely controlled by Italy’s Campagnolo, entered Romania ten years ago and now owns two plants with 400 employees. A plant of around 6,000 square meters was opened in Maracineni, Arges county, and the second one, of 1,080 square meters is located in Curtisoara, Olt county.
“Today, Mechrom Industry is the production pole of group Campagnolo, present in over 30 countries. In the two plants of Maracineni and Curtisoara we have the possibility of expanding existent spaces”.
The entire local production goes to the parent company, which further exports, in an 80% percentage, to countries such as the US, Great Britain, Benelux, Germany, France, Spain, Japan.
(English version by Catalina Apostoiu)