“The favorable context countrywide triggered last year by the positive evolution of Romania’s economic indicators, has incontestably impacted Romanians’ everyday life, and implicitly their consumption decisions. (…) After the first half of 2015 indicated a positive market evolution, the results at the end of the year confirmed our expectations,” said Igor Tikhonov, president of the association.
Member companies invested EUR55.5 million in the beer industry last year.
Beer imports fell by 100,000 hectoliters to 350,000 hectoliters, while exports rose by 200,000 hectoliters to 500,000 hectoliters.
Beer production remains one of the main factors generating economic growth in Romania, as over 97% of the consumed beer is locally produced and over 70% of raw materials come from the local agriculture.
The association brings together brewers Bergenbier, Heineken, United Romanian Breweries Bereprod, Ursus and Martens, and a small brewery, Clinica de bere, which cover over 80% of Romania’s beer consumption. The association also includes representatives of raw materials suppliers: Soufflet Malt Romania and the association of hops producers.