“Sales have almost doubled from last year. The restaurant has been in the black each year,” said Vlad Mihail, Bear King co-founder.
With Bear King project, Vlad Mihail and Darius Lumperdean have tried other markets such as London and Cluj. In Cluj, Bear King had a partner that subsequently decided to exit and in London there were logistic problems so the two suspended activities at that location.
For 2024, he mentions, the focus is on boosting brand awareness by all means. The two founders plan to open new units next year.
(English version by Catalina Apostoiu)