Vel Pitar SA, part of the Bimbo group, operates in the bakery sector.
The companies in the group are active in the production and wholesale of bread (fresh and packaged) and, to a lesser extent, of fresh bakery products (biscuits, donuts, cozonac (Easter sweet bread)), etc.
Karamolegos Bakery Romania SRL is engaged in the production and sale of packaged bread, under the brands KB Toast, KB Selected or Mândra.
The company also produces packaged bread for retailers (Carrefour, Metro, Profi) under their own brands.
“Following the analysis, the Competition Council found that the operation does not raise significant obstacles to the effective competition on the Romanian market or on a substantial part of it and there are no serious doubts as to its compatibility with a normal competitive environment,” the antitrust watchdog said in a press statement.