Attending the “Mediafax talks about Digital Europe” conference, Blythe said that online shopping, which registered one of the biggest growths in Europe, is also expected to hike 16% this year.
UK Deputy Ambassador added that half of Europeans buy products and services online but only 8% of them carry out transborder online transactions, as Europe needs to develop broadband infrastructure and make sure the new technologies are available for everybody.
At the same time, high online shopping costs on the EU market discourage companies and service providers, Blythe added.
Blythe said Romania has huge potential, given that the number of online shoppers is on the rise, adding that the growth is conditioned by the confidence of consumers and business environment in online payment.